NATIONAL FOOTBALL LEAGUE BRAND EVOLUTION

NFL Brand Guidelines needs a refresh — not just because it’s an ever-evolving game of players, rules, teams and talents — but because the times were changing. We’d surpassed our 100th season, signed a new CBA, weathered a global pandemic… it was a historic time of change and our brand needed an update to better align with our fanbase and cultural relevance.

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NATIONAL FOOTBALL LEAGUE BRAND EVOLUTION

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