A NEW NERF

What happens when half the consumers who walk into a store to buy Nerf unknowingly buy a competitor blaster? That’s 50% profits lost because fans of the brand could not find it quickly nor clearly. With a new visual brand strategy of “Nerf First. Live Orange. Stand Out.,” we’ve created a very intentional, very consistent and very relevant brand tone and personality across the full ecosystem to drive brand love, recognition and sales. Thus separating from competitors and rallying around a single brand vs diluting Nerf with numerous segmentation, becoming a standard for best-in-class brand execution across Hasbro.