Super Bowl LI

An event as big as Super Bowl requires multiple logos to brand a week of events, experiences, broadcasts and excitement. Below are the marks created for Super Bowl LI in Houston.

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Coming off of Super Bowl 50, we were tasked to evolve the event mark as we turned the corner towards another 50 years of Super Bowls. Big, bold and uniquely colored to align with the location (Houston), this one logo worked for both global and regional executions.

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