¡Bienvenido a Miami! Super Bowl in Miami, marking the finale of the NFL’s 100th Season, required an updated logo. We stripped out the serifs, added a sleek bevel to the modern type and polished it off with colors that make it unmistakably Miami.
While the NFL 100 logo was established for the overall season, a more premium version was needed for use at Super Bowl LIV. Adding dimension and the SBLIV color palette pushed the mark to better embody the world-class event that punctuated the NFL’s 100th Season.