A NEW NERF

What happens when half of all consumers walk into a store to buy Nerf, and unknowingly walk out with a competitor blaster? That’s 50% profits lost because
they could not clearly identify who they are or how they connected with the consumer. With a new visual brand strategy of Nerf First. Live Orange. Stand Out,
we created a very intentional, very consistent and very relevant brand tone and personality to drive brand sales, love and recognition.