1st + Future

Taking 1st + Future, the NFL’s safety and performance innovation competition, to primetime in 2021 meant an identity redesign and reimagined graphics package. Working with NFL Network and Charlie Co in LA, I led development of a bold, dynamic and modern style system that engaged not only fans but engineers and academics. Combining data and innovation with strength and athleticism produced a compelling style for this NFL network show the week of Super Bowl LV.

Check out the NFL’s Player Health and Safety website to see how our style guide came to life, and also in partnership with Amazon Web Services.