Cincinnati Bengals Rebrand 2021

The Bengals were changing their gameday experiences to match the youth, energy and boldness of their 2021 roster. The team knew they could engage millennial families living in downtown Cincinnati but needed more disruptive and enticing marketing ideas that matched the revamped in-stadium experience. My team took a fresh and modern approach to a holistic campaign identifying OOH, social, guerilla, PR, LCP, stadium graphics and more in and around downtown that seeded the new marketing direction for the team.

We are beautiful, majestic. fierce.
Hungry. 
We’re hiding around every corner. Ready to pounce. Ready to fight.
Sharpen your claws. Bare your fangs. And go after what you want. 
Welcome to the Fang Club. 
B FIERCE.