NFL X GGA

The culmination of the NFL’s 100th season was the perfect opportunity for a fresh and modern take on some of the usual Super Bowl traditions. Working with Goldman Global Arts (GGA) – the curators behind the renowned Wynwood Walls in Miami— we developed a program using street artists to amplify the NFL brand in Miami and across the globe. Tristan Eaton, Dasic Fernández, Joe Iurato, Kelsey Montague, and RISK created works of art via various platforms and media, all highlighting different pieces of NFL100 while embracing the soul of the city. We pushed out the story via PR, social content, network segments and a little article in the New York Times about the collaboration giving the program greater reach, with newer, younger audiences and a cross-over cultural relevance like never before.

Click on the art below to learn more.

Tristan Eaton

Tristan was selected to develop the theme art for Super Bowl LIV in Miami. Theme art for NFL’s 100th Season meant it had to be special but also encompass the excitement, energy and significance of the past century of football.

Kelsey Montague

Kelsey’s interactive art was just what we needed down at NFL Experience to give fans a chance to pose with her art. The ask was to create one of her signature murals featuring all 32 clubs, colors and an NFL 100 logo for fans to post and share on social media. The murals were transported to the stadium to enjoy before the game on Super Bowl Sunday.

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Dasic Fernandez

Dasic created both digital art and a physical canvas for Super Bowl LIV. The digital art was printed as a 250’ building wrap in downtown Miami, adjacent to the League HQ and Super Bowl LIVE — although visible from miles away. The art focused on the coveted Lombardi trophy, surrounded for the first time by fans as a show of diversity, inclusivity and excitement. Dasic’s style, patterns, use of color and emotions brought the art to life like never before.

Risk

Risk was given the task of creating a type-based mural in downtown Miami at the Super Bowl Live event. As hoped, he brought his eye for typography, keen sense of color and overall design to the project.

Joe Iurato

Joe paints miniature wood cutouts with aerosols and stencils to create photorealistic images and places them in environments that help tell the story of that image. We gave Joe 10 key moments from NFL history to create and photograph around Miami. Both the cutouts and images were featured in NFL Experience as a lasting tribute to the past 100 years of football.