Indianapolis Colts

“Forging Heartland Pride” defined the Colts’ 2020 brand evolution. A new secondary logo, logotype and fresh uniforms were just what they needed. This team is all about tenacity, toughness and loyalty begging for updates that felt weighty and bold—like a huge block of Indiana limestone. The secondary mark combines the C from the new logotype, the grommets from the primary mark and a chiseled shape of Indiana within highlighting the widespread love of their fan base beyond their namesake city—giving the Colts a fresh update while still remaining true to their roots.