Los Angeles Chargers

With a move from San Diego to Los Angeles, the Chargers needed a brand refresh for both their identity and uniform in 2020. Believed to be one of the most recognizable logos and beloved uniforms—the updates needed to galvanize the team’s new image as “So-Cal chill meets the electricity and excitement of football” while still remaining distinctly different from the LA Rams. The update set the stage for a fresher, more electric Chargers in their new home—embracing the heart of the City of Angels while not forgetting their roots in San Diego.