Introducing the world’s next greatest sport. NERFBALL.

A combination of extreme athleticism, tactical blasting skills, world-class strategy and all-out fun. Our team created Nerf’s first ever sport and an exhibition event to showcase the excitement. Logos, teams, uniforms, event decor, marketing… you name it, we branded it. Welcome to the big leagues, Nerf!

Hype video to build internal interest in the launch of Nerfball with key Hasbro stakeholders.

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Super Bowl LIV