Super Bowl LIV

Super Bowl branding begins almost 2 years out — forecasting trends, colors, the state of the league and the nation — and requires a style guide so substantial that it can be trusted in the hands of any vendor or licensee. We develop every logo, graphic, pattern, image type and all of the ensuing executions to ensure the visual and tonal brand of the Super Bowl is maintained at every level, whether we’re directing it or not. Event decor, partner activations, consumer products, videos, broadcast materials, stadium graphics and more, it’s a deeply intense and intensely emotional experience to birth such a project.