Super Bowl LI

Coming off of Super Bowl 50, SBLI in Houston needed to be a big, bold, modern take on the football classic. Grit Unleashed, Victory United was the theme that tied the visual and tonal elements of Super Bowl LI together in Houston and around the world. Collaborating with every department in the league, a myriad of vendors, licensees, animators, producers and more, we put on one of the most exciting Super Bowl’s in history.